David Sundh – Senior Creative
Strong brands are built at the intersection of strategic clarity and compelling visual storytelling. Through years of leading creative teams and shaping brand identities from the ground up, the focus remains on converting business insights into distinct visual experiences that drive long-term growth and market position
Making Magic Together
My blueprint for building successful brands
Strategic & Business-Driven Direction
Creativity without strategy is just art. Every creative initiative must directly connect to overarching business goals and drive measurable ROI.
Empathetic Leadership & Culture
High-performing teams thrive on psychological safety and strong processes. Through empathetic leadership, clear frameworks, and regular feedback, creators get the space to grow and execute at their best.
Scalable Brand Ecosystems
A strong brand performs seamlessly across every touchpoint—from social feeds to large-scale global campaigns and physical environments. Design systems must be built for consistency, longevity, and global scale.
Featured work
Conceptual and brand design
Travel beyond the ordinary
New, new, new.. everything new. This is Inca Tours 2.0. From tried and expected to unexpected, beyond ordinary… bespoke.
Campaign work
Charge more for less
Previously Charge & Drive was separated from the Fortum brand and had its own look and feel. Now, it has returned home to the Fortum brand design. Spoiler, an all time high campaign!
Conceptual work
Uncharted adventures
for a better environment
For the launch of Wayoo we needed something powerful and adventures. This is pretty powerful… a space odyssey if you like. Let’s place the Wayoo flag lightyears from any competitor.
Brand design
Stripes, screens & code
For Wise IT the expected isn’t good enough. See how I helped with a brand refresher, challenging the stereotypical appearance of everyday recruitment.
Brand design
Let’s get wiser
Did we get wiser? Probably. Almost as important, we created a more coherent and relatable brand. More usable for connecting to young professionals.
Brand design
When everything just goes right
We did a full rebranding of the KiMM brand. Everything from colors, fonts, illustrations, tonality in images and text. It resulted in a new website, new graphic profile and a battery of both purchased stock images and new images of the team.
Conceptual work
Increase your profit margin by 435%
The campaign aims to create awareness about how our economists are doing in their workplaces, both in terms of workload and health status.
Conceptual work
Everyday heros
Imagine an office environment where keyboards click at a high tempo, mobile phones ring and meetings follow one another. Everything is happening at once, many of us are running fast to achieve our goals – long-term and short-term. But what happens when that glue that holds everything together is missing?
Campaign work
Discover Nordic Energy
As a part of the great brand refresher campaign for Fortum, the Inhouse team made a lower funnel campaign for B2C. The result, a campaign close to home and with recognition messaging and visuals. Relatable and relevant… and also successful, hitting all KPI’s targets both in brand awareness and sales.
Campaign work
From dreams to reality
With this campaign KiMM wanted to mark their 10-years anniversary. By sharing both customers and co-workers experiences, passions and reflections on their relationship with KiMM.
About
A Swedish senior creative with nearly three decades of experience across brand, concepts, marketing and product design, at companies large and small, I’ve developed a skillset with breadth and depth. I’m currently freelancing as a Creative leader helping companies set-up inhouse teams and processes, was previously a Senior Designer at Fortum, a Creative Lead at Wise Group, an Art Director at City Gross, the Head of Marketing at E-Biker, a Senior UI Designer at SonyMobile, a freelance designer and director commissioned by a variety of clients, and a close collaborator to many incredible people across multiple disciplines. I live in Stockholm with my wife, daughter and son, spending time outside as often as possible.