Welcome
Experienced and senior creative and marketer with a solid background in branding, conceptual work and strategic communication. Accustomed to working both operationally and strategically with campaigns that engage and create results. Combining creative height with business benefit and driving strong ideas from brief to finished delivery.
Senior creative and marketer with a strong understanding of both the strategic and creative perspectives. Experienced in translating business goals into concepts and campaigns that strengthen the brand and create measurable results. Collaborates closely with marketing managers and management to drive ideas from strategy to execution.
Passionate and strategically thinking senior creative with extensive experience in developing ideas that combine creative height with commercial impact. Accustomed to working closely with creative teams and driving projects from concept to finished campaign. Passionate about strong ideas, clear brands and communication that delivers results.
Senior designer with experience translating insights and business goals into engaging concepts and experiences. Experienced in collaborating closely with product and design teams to ensure brand, user experience and communication go hand in hand.
Featured work
Campaign work
Discover Nordic Energy
As a part of the great brand refresher campaign for Fortum, the Inhouse team made a lower funnel campaign for B2C. The result, a campaign close to home and with recognition messaging and visuals. Relatable and relevant… and also successful, hitting all KPI’s targets both in brand awareness and sales.
Branding work
When everything just goes right
We did a full rebranding of the KiMM brand. Everything from colors, fonts, illustrations, tonality in images and text. It resulted in a new website, new graphic profile and a battery of both purchased stock images and new images of the team.
Conceptual work
Everyday heros
Imagine an office environment where keyboards click at a high tempo, mobile phones ring and meetings follow one another. Everything is happening at once, many of us are running fast to achieve our goals – long-term and short-term. But what happens when that glue that holds everything together is missing?
Conceptual work
Increase your profit margin by 435%
The campaign aims to create awareness about how our economists are doing in their workplaces, both in terms of workload and health status.
Campaign work
From dreams to reality
With this campaign KiMM wanted to mark their 10-years anniversary. By sharing both customers and co-workers experiences, passions and reflections on their relationship with KiMM.
Product design
If you feel like cake, just bake!
This project was a part of a UI/UX course I took at Berghs SOC not long ago. It shows the process from idea to high-fi designs and Figma prototype.
About
A Swedish senior creative with nearly three decades of experience across brand, concepts, marketing and product design, at companies large and small, I’ve developed a skillset with breadth and depth. I’m currently freelancing as a Creative leader helping companies set-up inhouse teams and processes, was previously a Senior Designer at Fortum, a Creative Lead at Wise Group, an Art Director at City Gross, the Head of Marketing at E-Biker, a Senior UI Designer at SonyMobile, a freelance designer and director commissioned by a variety of clients, and a close collaborator to many incredible people across multiple disciplines. I live in Stockholm with my wife, daughter and son, spending time outside as often as possible.