Charge more for less
Client: Fortum / Charge & Drive
Role: Creative Lead/Art Director
The Challenge
Previously Charge & Drive was separated from the Fortum brand and had its own look and feel. Now, it has returned home to the Fortum family and should sound, look and feel Fortum. Combined with a spring/summer consideration/conversion campaign aimed at getting new customer right before vacation time.
The Solution
A illustrated and animated ads for display and social media with the Fortum brand design and a strong offer.
The Impact
All time high new customer gain!
Video ads for display and SoMe
About
A Swedish creative with nearly three decades of experience across brand, concepts, marketing and product design, at companies large and small, I’ve developed a skillset with breadth and depth. I’m currently freelancing as a Creative leader helping companies set-up inhouse teams and processes, was previously a Senior Designer at Fortum, a Creative Lead at Wise Group, an Art Director at City Gross, the CEO at E-Biker, a Senior UI Designer at SonyMobile, a freelance designer and director commissioned by a variety of clients, and a close collaborator to many incredible people across multiple disciplines. I live in Stockholm with my wife, daughter and son, spending time outside as often as possible.