Conceptual work
Increase your profit margin by 435%
The campaign aims to create awareness about how our economists are doing in their workplaces. Both regarding workload and health status. Increase your profit margin by 435% – invest in building a healthy work culture for economists.
The campaign created content for economists and financial managers, in the form of blogs, events with none other than Terese Alshammar, as well as statistics from a survey conducted among 500 economists and financial managers.
We also offered concrete tips on physical exercises that help against monotonous work and create a better work environment.
Creatives
Campaign logo
Video for landingpage
Social media post
Merch
About
A Swedish creative with nearly three decades of experience across brand, concepts, marketing and product design, at companies large and small, I’ve developed a skillset with breadth and depth. I’m currently freelancing as a Creative leader helping companies set-up inhouse teams and processes, was previously a Senior Designer at Fortum, a Creative Lead at Wise Group, an Art Director at City Gross, the CEO at E-Biker, a Senior UI Designer at SonyMobile, a freelance designer and director commissioned by a variety of clients, and a close collaborator to many incredible people across multiple disciplines. I live in Stockholm with my wife, daughter and son, spending time outside as often as possible.