Stripes, screens & code
Client: Wise IT
Role: Creative Lead/Art Director
The Challenge
Wise IT wanted to challenge the stereotypical communication and visual framework in the tech-recruitment industry.
The Solution
I led the creative direction and execution of an overall brand refresher for all channels, website and any customer touch-points. With three graphical design elements representing the three corner stones of the core business; Organization, group and individual development. The element being used for both image ads and solid color ads, it gave the marketing team at Wise IT the tools to create attractive and relevant ads.
The Impact
The result was an increase in customer engagements and candidates. The balancing act of any successful recruitment firm.
Graphic design
The 3 elements, stripes, screens and code, representing the 3 corner stones of customer development.
Ads
Other communication
Roll-ups
One-pager
About
A Swedish creative with nearly three decades of experience across brand, concepts, marketing and product design, at companies large and small, I’ve developed a skillset with breadth and depth. I’m currently freelancing as a Creative leader helping companies set-up inhouse teams and processes, was previously a Senior Designer at Fortum, a Creative Lead at Wise Group, an Art Director at City Gross, the CEO at E-Biker, a Senior UI Designer at SonyMobile, a freelance designer and director commissioned by a variety of clients, and a close collaborator to many incredible people across multiple disciplines. I live in Stockholm with my wife, daughter and son, spending time outside as often as possible.