Conceptual work
Everyday heros
The Pace, which recruits and hires administrators, wanted to explain in a fun way how important these people actually are in a company. Called everyday heroes, the spider in the web or just indispensable.
We shot 4 different commercials with The Pace team as actors, created storyboards, directed, styled etc. We built a landing page, created content and marketed the message on LinkedIn, newsletters and website.
Commercials
About
A Swedish creative with nearly three decades of experience across brand, concepts, marketing and product design, at companies large and small, I’ve developed a skillset with breadth and depth. I’m currently freelancing as a Creative leader helping companies set-up inhouse teams and processes, was previously a Senior Designer at Fortum, a Creative Lead at Wise Group, an Art Director at City Gross, the CEO at E-Biker, a Senior UI Designer at SonyMobile, a freelance designer and director commissioned by a variety of clients, and a close collaborator to many incredible people across multiple disciplines. I live in Stockholm with my wife, daughter and son, spending time outside as often as possible.