Product design

If you feel like cake, just bake!

This project was a part of a UI/UX course I took at Berghs SOC not long ago. It shows the process from idea to high-fi designs and Figma prototype. The app works as a community for anyone who loves to bake. Sharing recipes, photos, tips and tricks. Create groups inside the app, message each other and more.

Design and ideation

Lo-fi wireframes

High-fi wireframes

Keeping things in order

Full application output

About

A Swedish creative with nearly three decades of experience across brand, concepts, marketing and product design, at companies large and small, I’ve developed a skillset with breadth and depth. I’m currently freelancing as a Creative leader helping companies set-up inhouse teams and processes, was previously a Senior Designer at Fortum, a Creative Lead at Wise Group, an Art Director at City Gross, the CEO at E-Biker, a Senior UI Designer at SonyMobile, a freelance designer and director commissioned by a variety of clients, and a close collaborator to many incredible people across multiple disciplines. I live in Stockholm with my wife, daughter and son, spending time outside as often as possible.